Long Tail Keywords

Long tail keywords are extended phrases that are highly specific to what the user is searching for. They often have lower search volumes but higher conversion rates due to their specificity. For example, instead of "shoes," a long tail keyword might be "women's waterproof hiking shoes size 8." They are particularly valuable in SEO and content marketing strategies, as they cater to a more targeted audience and face less competition than shorter, more generic keywords. This specificity makes them ideal for niche marketing and improving search engine rankings for specific queries.