Landing Page

A landing page is a distinct web page created for the sole purpose of a marketing or advertising campaign. It's where a visitor lands after they click on a link in an email, ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike general web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (CTA). It's used to guide visitors towards this CTA, such as signing up for a service, downloading a resource, or making a purchase.