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Schema Markup for Contractors: Enhancing Local SEO with Structured Data

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Ever wondered how to make your contracting business stand out in the search results even more? Want to add a little zing to your website? Schema markup is the tool for the job.


Think of schema markup as the secret sauce that helps search engines understand your content better, and in turn, serve it up to potential clients more effectively.

Understanding the Basics of Schema Markup

So, what is schema markup, you ask? 

Essentially it's a type of structured data that’s added to your website's code that speaks directly to search engines like Google. 

It tells them exactly what your content is about – whether that's your services, reviews, or business hours – making it easier for them to display your info in rich snippets and knowledge graphs. Think of it like giving Google a cheat sheet about your business.

The Benefits of Implementing Schema Markup

For contractors, the benefits for installing schema markup mean significantly enhancing your local SEO, making your business more visible in local search results. 

It's also especially useful for highlighting your areas of expertise, such as remodeling, plumbing, or electrical work, directly in the search results. Plus, it can boost your credibility by showcasing ratings and reviews prominently.

How to Get Started with Schema Markup

Getting started might seem daunting, but it's simpler than you think. First, identify the most relevant schema types for your business – LocalBusiness, Offer, and Review are great starting points. 

Use tools like Google's Structured Data Markup Helper to generate the code, which you can then add to your website's backend. Or, if coding isn't your thing, there are plenty of plugins and tools designed to simplify the process.

Best Practices for Contractors Using Schema Markup

To make the most out of schema markup, keep these best practices in mind:

  • Ensure your information is up-to-date, especially your NAP (name, address, phone number) details.

  • Use schema to highlight specific services and projects, including images and descriptions.

  • Don't forget to markup customer testimonials and reviews to build trust.

Measuring the Impact of Schema on Your Local SEO

After implementing schema markup, monitor your website's performance in search results. Tools like Google Search Console can help you track how often your site appears in search, click-through rates, and more. Over time, you should notice improved visibility and engagement from local searchers.

Well, that’s it for now, we hope you managed to get an understanding of how implementing schema markup for your contracting business’ website can yield better results.

If you’re still unsure, feel free to contact the team at Periscope Media for more information on how to get schema markup (and much more) set up properly for your website’s SEO. 

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