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What Makes A Good Contractor Website?

Table Of Contents

What is a Contractor Website?

In the construction world, your website is the foundation of your digital estate. Lay it right, and you're building a skyscraper of success in the online marketplace. The key ingredients? A professional web design peppered with high-quality project images, compelling customer testimonials, and an intuitive, mobile-friendly layout. Throw in a dash of interactive features like a chat option or social media links, and you've got yourself a site that not only showcases your expertise but also ensures your audience doesn't hammer the "back" button.

Why is a Good Contractor Website Important?

A good contractor website is crucial for any contracting business as it serves as a digital business card, sales pitch, and portfolio all in one. It is the first impression potential clients will have of your business and can significantly impact their decision to hire you. A well-built and professional contractor web design not only attracts potential customers but also provides essential information about your services, showcases your previous projects, and facilitates communication through contact forms or chat features. Additionally, a good contractor website increases your search engine ranking, making it easier for potential clients to find you online. Overall, a high-quality website is an essential contractor digital marketing tool, enabling your business to generate leads, showcase expertise, and connect with potential customers.

A good contractor website is like a digital showroom.

Your Website Is Your Digital Showroom

For contractors, think of your website as your swankiest digital showroom – minus the fancy espresso machine. It's where potential clients judge your construction prowess. A polished design, paired with a smooth user experience, is your virtual handshake. Prioritize responsive design; your masterpieces should shine on both desktops and the tiniest of smartphones. Feature crisp images of your projects, peppered with client testimonials for that added credibility. SEO optimization? Non-negotiable, unless you fancy hiding your talents. And for the cherry on top, add interactive elements and sync with social media. In a bustling digital marketplace, an impeccable website isn't just smart – it's your foundation.

Attracting Prospective Contractor Clients

Building a contracting business? It's not just about bricks and mortar anymore. A robust online presence, marked by a sleek and navigable website, is your golden ticket to drawing in those discerning contractor clients. By flaunting your finesse through top-tier images, glowing testimonials, and the magic of SEO, your site's ranking in search engines can soar. Don't forget to sprinkle in interactive features like chat options or social media links; it’s a subtle nod to the digital age without coming off as "tech-thirsty." And if your website's smooth on mobile? You're paving a pixelated path from curious clicks to confirmed customers.

Highlighting Your Services

When it comes to building a good contractor website, one crucial aspect is to effectively highlight the services your business offers. Potential clients visiting your website should immediately understand what type of services you provide, without getting confused by industry jargon or overly technical language. Using clear and concise language, along with a simple and straightforward layout, will help visitors quickly grasp the nature of your business and the services you specialize in. By prominently showcasing your expertise and outlining your services in a user-friendly manner, you'll increase the chances of attracting and converting potential customers into satisfied clients.

Your Business Story & Values

Sharing your business story and values on your contractor website is significant because it allows potential clients to understand the essence of your company. By providing insight into the history, mission, and core values of your business, you establish a personal connection with visitors, building trust, and credibility. When potential clients can relate to your story and see your commitment to ethical practices and quality workmanship, they are more likely to choose your contracting services. Incorporating strong, persuasive language throughout your website that resonates with your target audience reinforces the personal connection and helps persuade potential clients to take action. By showcasing your business story and values, you create a compelling narrative that sets you apart from competitors and attracts clients who align with your principles.

Showcasing Your Client Testimonials & Reviews

One crucial element of a good contractor website is the ability to showcase client testimonials and reviews. These testimonials act as social proof and build trust and credibility with potential clients. There are various ways to showcase these testimonials, such as featuring written quotes from satisfied customers, incorporating video testimonials, or creating photo essays that highlight the quality of your work. Including pictures of clients and their completed projects, as well as before and after photos, can further enhance the credibility of your business. By showcasing these testimonials and visual representations of your work, you not only demonstrate your expertise and satisfied customer base but also establish a personal connection with potential clients. This helps in building trust and confidence in your contracting business, ultimately leading to more conversions and satisfied customers.

Strong design, layout and imagery is paramount to contractor web design.

Professional Design, Layout & Imagery

A contractor website worth its digital salt should prioritize professional design, mirroring the business's core values. Prioritizing a visually compelling layout isn't just about aesthetics—it dramatically improves user experience. Moreover, the inclusion of high-quality images isn't just for show; it showcases noteworthy projects and fosters trust. Opting for a modern, distinct color palette, say a sophisticated dash of black, can truly set a site apart from the crowd. Bottom line? Compelling design and imagery aren't just bells and whistles; they're the cornerstones of client attraction.

Responsive Design & Clean Layout

A good contractor website requires a responsive design and clean layout. Responsive design ensures that the website adapts to different screen sizes and devices, providing a seamless user experience. This is crucial because potential clients may access the site from various devices, and a responsive design ensures that the website looks and functions well on all of them. A clean layout, including the use of white space, logical organization of elements, and visual hierarchy, is also essential. A clean layout helps users find information easily, improves readability, and enhances the overall user experience. By incorporating these elements into a contractor website, businesses can attract potential customers, showcase their services effectively, and ultimately drive more conversions.

Contractor websites should always adopt a mobile-first design.

Contractor Websites Should Always be Mobile-First

Navigating the web on mobile isn't just a trend; it's the norm. A staggering number of users rely on their smartphones to find contractor services, which means a mobile-first design isn't just a luxury—it's imperative. When you prioritize mobile responsiveness, you cast a wider net to engage this growing clientele. On the flip side, skimping on a mobile-optimized experience is like turning away business at the door. Simply put, for those in the contractor business: if your site doesn't play well on mobile, you're leaving money—and potential clients—on the table.

Images Highlight Your Work & Competency

High-quality images on a contractor website are the unsung heroes of showcasing prowess in the construction realm. They're not just eye candy; they're visual resumes. By integrating personal photos, you're not just saying, "trust me," but rather, "see for yourself." From before-and-after snapshots to grand project portfolios, varied images underline your craftsmanship. It's like giving your prospects a tour of your achievements, minus the hard hat. Utilizing these images solidifies confidence in your contracting expertise. No elaborate promises needed; the proof is in the pictures.

Search Engine Optimization (SEO)

In the realm of contractor websites, SEO isn't just the buzzword du jour—it's an essential tool. To make a site stand out to potential clients, it needs more than digital curb appeal. It demands smart integration of pertinent keywords into content, meta tags, and headings, coupled with spruced-up images and speedy page load times. By harnessing the power of on-page and technical SEO tactics, your contractor website won't just sit pretty—it'll climb search rankings and pull in more organic visitors, proving that when it comes to SEO, staying current isn’t just fashionable, it's profitable.

Search Engine Ranking and Visibility To Your Customers

Achieving a prime search engine ranking isn't just for show; it's like having your contractor website shine its high beams on potential customers. When nestled on that coveted first page, you're poised to rake in organic traffic. The key? Sharpening your SEO tools. From optimizing titles to ensuring your descriptions hum with locally-relevant keywords, a solid contractor SEO strategy lifts contractor sites into the spotlight. Contractors, take note: boosting your online visibility isn't just about more eyes, it's about the right eyes. So, why settle for the online back row when your business can take center stage?

Answering your customers' commonly asked questions helps with your website's authority.

Blogs: Answering Questions Your Customers Ask

Regularly updating your contractor website's blog is your secret sauce for showcasing industry authority and catering to potential clients' queries. Think of it as a two-birds-one-stone approach: answering your customer's top questions and building trust simultaneously. It's a bit like making your digital handshake firm and informative. A well-curated blog positions you a cut above the competition, demonstrating a clear grasp on client needs. Consistency in valuable SEO content writing doesn't just draw an audience; it cultivates future satisfied customers. So, sharpen that digital quill and give your prospects the answers they seek.


Site Structure

An effective contractor website thrives on an organized and intuitive layout. Think of it as a tidy office: it's easier to find documents, and it just looks more professional. A logical site structure not only boosts your SEO rankings but directs visitors effortlessly to your services, highlighting your company's ethos along the way. With clear categories and streamlined menus, visitors are less likely to get lost and more likely to trust your business. And remember, in the grand race of website visibility, a well-structured site is like having the right pair of running shoes—essential for staying ahead.


Building content and pages for local SEO helps you dominate your local service area.

Local SEO Authority

For contractors, being a big fish in the local digital pond is the name of the game. Local SEO authority ensures your website doesn't just float, but shines brightly in local search rankings. How? Think optimized local keywords, a spruced-up Google Business Profile listing, and a sprinkle of glowing customer reviews. Dive into this strategy, and you won't just swim among potential customers; you'll practically lead the parade. And trust us, it's a parade where being in front means more business.

Building Your Google Business Profile

Crafting a solid Google Business Profile isn't just a neat trick for your contractor website; it's a must-do. Head to the Google My Business site, input your business details with precision—address, phone number, website, operating hours—and add crisp photos of your exemplary work. Remember, a well-tended profile isn't just window dressing; it boosts your website's search ranking. Google cherry-picks this data for search results, enhancing your visibility and pulling in organic leads. The upshot? A top-tier profile can be your digital handshake, nudging visitors into becoming loyal customers. Who knew a little online housekeeping could yield such tidy results?

Listing The Areas You Service

Highlighting your service areas on your contractor website isn't just about digital bragging rights. It gives potential clients a clear map (quite literally) of where your expertise lies, helping them swiftly decide if you're their perfect match. This no-nonsense approach ensures you only dance with genuinely interested leads, reducing the tango of mismatched expectations. Besides, this geographical name-dropping boosts your SEO, lifting you higher on search engine ladders. So, whether you're a residential guru or commercial connoisseur, detailing your domain not only elevates your credibility but also turns casual website visitors into keen customers.

Reviews Are The Currency of Success

Customer reviews and testimonials are the unsung heroes of contractor websites. Why? Because a whopping majority of prospective clients peek at these before making decisions. Put simply, glowing reviews are like magnets for your business—drawing in visitors, reassuring them of their choices, and converting curiosity into contracts. Contractors, if your website isn't showcasing satisfied customer stories, you're missing out on potential traffic and conversions. In the grand scheme of digital trust-building, a hearty collection of positive reviews is your ticket to success. And remember, folks, while word-of-mouth has gone digital, its impact remains timeless.

A perfectly placed call to action (CTA) shouldn't seem out of place.

Call To Actions

Call To Actions (CTAs) play a critical role in driving potential clients to take action on a contractor website. In order to convert website visitors into paying customers, it is important to have clear and compelling CTAs that guide users to the next step in the customer journey. Effective CTAs should be prominent, eye-catching, and placed strategically throughout the website. Whether it is a "Request a Quote" button, a "Contact Us" form, or a "Get More Info" option, CTAs encourage potential customers to engage with the contractor business. By utilizing persuasive language and offering incentives, such as a free consultation or a limited-time discount, CTAs can significantly increase the chances of converting website visitors into satisfied customers. See our example right here 👇

Button Placement, Color & Copy

Website success hinges on three key elements: button dynamics, color choices, and compelling copy. Strategically placed buttons lead users right where you want them – imagine them as virtual breadcrumbs, minus the birds. The color palette you deploy isn’t just for show; colors tap into emotions, so pick wisely to resonate with your audience. And don't underestimate the power of crisp, persuasive copy; it’s the magnet that draws potential clients in. In a nutshell, harmonizing button design, color, and copy is the secret sauce for a high-converting contractor website. And who doesn’t like a good secret sauce?


Capture Your Leads With Forms

Capturing leads is the linchpin of an effective contractor website. Incorporating forms into your site gathers those golden nuggets - email addresses - paving the way for post-visit engagements. Through email marketing, armed with your growing list, you can share valuable content and updates about your business. And here's a tip: throw in exclusive discounts or a DIY repair guide. It’s like offering cookies to get them to stay a bit longer. By effectively utilizing forms, you not only open a dialogue with prospects but also lay the groundwork for relationships that can underpin your business success.

A strong website has a site blueprint and is built with the right tools.

A Strong Foundation: Building A Strong Website With The Right Tools

For contractors aiming for a sturdy digital footprint, a stellar website is crucial. Think of it this way: many potential clients could be perusing your site on their phones during those sneaky office coffee breaks. Your high-quality photos showcase your prowess silently yet effectively. Intuitive site navigation? That's just basic hospitality in the digital realm. Featuring outstanding testimonials is akin to getting a nod of approval from the company next door. And don’t forget a pinch of SEO expertise – it's the breadcrumb trail for search engines and clients. A well-constructed website doesn’t just draw visitors; it converts them into devoted customers. Cheers to that seamless blend of form and function!

Choosing A CMS Platform For Your Website

When it comes to choosing a CMS platform for your contractor website, there are several popular options to consider. One of the most common choices is WordPress, known for its flexibility, user-friendly interface, and vast library of plugins and themes. Another option is Wix, a hosted website builder that offers simplicity and convenience for those who may not have technical experience. Other hosted builders like Squarespace and WordPress are also popular choices, offering a range of design options and easy-to-use interfaces. Ultimately, the choice of CMS platform will depend on your specific needs and preferences, so it is important to evaluate the features and capabilities of each option before making a decision.

Our Choice: Webflow For Contractor Websites

At Periscope Media, we believe that Webflow is the perfect CMS platform for contractor websites. With its user-friendly interface, built-in SEO tools, and customizable templates, Webflow offers countless benefits for contractors looking to create a professional and effective online presence. Its editor allows for easy website customization and technical SEO management, making it ideal for those without extensive coding knowledge. Additionally, Webflow's built-in SEO tools help improve search engine rankings, making it easier for potential clients to find your website. Whether you're starting from scratch or looking to upgrade an existing site, Webflow's features and benefits make it the top choice for contractor websites. Our Webflow designers live and breathe it!


Squarespace is the perfect platform for creating a professional and visually appealing contractor website. With its ease of use and customizable templates, contractors can easily design a website that reflects their unique brand and style. Squarespace also includes built-in SEO tools, helping contractors improve their search engine rankings and attract potential clients. Whether you specialize in construction, contracting, or any other trade, Squarespace offers the tools and features to create a stunning website that showcases your skills and services.


When it comes to creating a good contractor website, using a platform like Wix can offer numerous benefits and features. Wix provides a user-friendly interface and customizable templates that make it easy for contractors to showcase their services and projects. One great advantage of using Wix is the availability of professional-looking contractor websites built on the platform. For example, Judd Builders and Cworks have utilized Wix to create sleek and visually appealing websites that effectively showcase their construction businesses. Wix also offers a marketplace with a wide selection of contractor themes, both free and paid. This allows contractors to choose from a range of attractive designs that suit their branding and style. With Wix, contractors can build a professional-looking website that captures the attention of potential clients and helps boost their online presence.


WordPress is a widely popular platform for contractor websites due to its user-friendly interface and extensive customization options. With its wide range of themes and plugins, contractors can create a professional and visually appealing website that meets their specific needs. However, it is important to note that WordPress requires regular updates for plugins and themes to ensure optimal performance and website security. Failing to keep these updates current can pose potential risks and vulnerabilities. Nonetheless, with proper maintenance and regular updates, WordPress can be an excellent choice for contractors looking to create an effective and functional website.

Your website analytics is important for measuring your progress and success.

Tracking Your Website's Progress

For contractors, a snazzy website is just step one. Step two? Ensuring it's not just a digital showroom, but also a bustling hub of potential clients. Regularly checking your website's rank in search engine results helps refine its visibility. Moreover, monitor metrics like visitor count, bounce rate, and conversion rate to understand user engagement. Dig deeper into user behavior – for instance, duration of visits and pages viewed – to optimize navigation and content. Interactive add-ons, like chat features or user-friendly contact forms, enhance engagement. And let’s not forget the cherry on top: shining customer testimonials. They boost trust, nudging visitors closer to choosing your services. So, regularly tune into your website's data and feedback; it's the compass that'll steer your contractor business towards growth.


Analytics For Contractor Websites

Analytics play a crucial role in measuring the performance and effectiveness of contractor websites. By utilizing analytics tools, contractors can track key metrics and data points to gain valuable insights into their website's performance. This data includes information such as the number of visitors, bounce rate, conversion rate, and user behavior. By tracking these metrics, contractors can understand how users are interacting with their site, identify areas for improvement, and optimize their online presence to attract and convert potential customers. Analytics for contractor websites provide the necessary data to make informed decisions and continuously improve the website's performance.

Should I DIY My Contractor Website?

Building an online presence as a contractor is pivotal for growth, and at the heart of this endeavor is a stellar website. While the DIY route might seem tempting, here's a thought: you wouldn't want a web designer to lay your bricks, so why lay out your own web pages? Professional web designers possess the knack for delivering a site that’s visually alluring, user-centric, and SEO-optimized. They save you the hassle, letting you focus on hammering nails, not HTML codes. Furthermore, they inject specific functionalities into your website, tailoring it to parade your services effectively. At the end of the day, your website serves as a handshake to potential clients; why not make it a firm one?

DIY Website Options

When it comes to building your contractor website, there are DIY options available for contractors to consider. These options include pre-built website templates and website builders that offer easy-to-use interfaces and customizable features. While these DIY options may seem appealing, as a contractor, you understand the importance of quality workmanship. Just like in your contracting business, the best results often come from professionals. While you can DIY your website, it may not necessarily be the best choice. Hiring a professional web designer who specializes in custom design can ensure that your website is tailored to your specific needs, visually appealing, and optimized for user experience. Don't settle for a DIY website when you can have a professional build a website that truly represents your contracting business.

Professional Contractor Web Design

A well-designed contractor website can significantly enhance the credibility and professionalism of a contracting business. Just like the saying "measure twice, cut once," choosing a professional web design agency ensures that the website is built with careful planning and attention to detail. This results in a visually appealing and user-friendly site that attracts potential clients and keeps them engaged. On the other hand, as the saying goes, "the poor man pays twice." Hiring an inexperienced or low-quality web design company can result in a poorly designed website that may need costly and time-consuming fixes down the line. Investing in a professional web design agency with experience in the contracting industry ensures that the website reflects the quality of your work and the value of your services. From a clean and responsive design to high-quality images and client testimonials, an effective contractor website can help you make a strong impression on potential customers and boost your online presence.

As a scaffold is to a construction site, your website is the lifeblood of your online success.

Conclusion: Your Website is the Lifeblood of Your Contracting Business

In today's digital world, a contractor website is the lifeblood of your business. It serves as the online storefront, attracting potential clients and customers. Your website acts as a 24/7 marketing tool, working to showcase your services, projects, and testimonials. A well-designed website with a clean and responsive layout, high-quality images, and a professional design creates a positive user experience and helps boost your search engine ranking. Engaging features such as interactive elements and chat functionality help to establish a personal connection with your audience. By investing in a well-designed and optimized contractor website, you can attract and convert prospective clients into satisfied customers. If you're ready to take your contracting business to the next level, get in touch with Periscope Media and let us build you a website that is a highly converting lead-producing digital asset.

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