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What Does The Average Roofing Contractor Pay For SEO

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If you’re a roofer you know that staying visible to potential customers is highly important, and this is where Search Engine Optimization (SEO) plays a crucial role. 

As a roofing contractor, you might wonder about the financial investment required for effective contractor SEO. And at first you might think it’s just about getting your website to rank higher on search engines, but you soon realize it's also about being the first name that comes to mind when someone needs roofing services. 

This article delves into what the average roofing contractor pays for SEO, offering insight into the costs and value of SEO in this specialized industry. From understanding basic SEO expenses to exploring the factors that influence these costs, we aim to provide a comprehensive overview to help you make informed decisions for your business's digital presence.

Average SEO Costs for Roofing Contractors

When it comes to SEO investment, roofing contractors often face a broad spectrum of pricing, reflecting the diverse nature of SEO services. Typically, monthly SEO services for small to medium-sized roofing companies range from $500 to $2,000. This variance is due to several factors, including the size of the market, the competitiveness of the roofing industry in the area, and the specific goals of the business.

For a roofing contractor just starting with SEO, a basic package might cost around $500 per month. This often includes keyword optimization, content creation, and basic website optimization. On the other hand, a more comprehensive SEO strategy encompassing advanced analytics, extensive content creation, backlink strategies, and local SEO can push costs closer to $2,000 monthly.

It's crucial to remember that SEO is not a one-time cost but a long-term investment. Most companies see significant improvements within 6 to 12 months of consistent SEO efforts. Therefore, when considering the costs, roofing contractors should view them in the context of ongoing business growth and digital presence expansion.

Factors Influencing SEO Pricing

The cost of SEO for roofing contractors is influenced by several key factors, each playing a vital role in determining the final price tag of the service. Understanding these factors can help contractors make more informed choices about their SEO investments.

Market Competition

In highly competitive markets, achieving top search engine rankings can be more challenging, often requiring more advanced SEO strategies and thus higher costs.

Geographic Location

The location of your roofing business affects SEO pricing. For instance, contractors in large metropolitan areas might face higher SEO costs due to more intense local competition.

Scope of Services

The range of SEO services required also impacts cost. Basic services like keyword optimization are less expensive compared to comprehensive strategies that include content marketing, local SEO, backlink building, and technical SEO.

SEO Agency Expertise

The experience and reputation of the SEO agency you choose also play a role in pricing. Established agencies with proven track records may charge more, but they often deliver better results.

Customization and Goals

The more tailored the SEO strategy to your specific business goals, such as targeting particular types of roofing jobs or geographic areas, the higher the potential cost due to the need for specialized strategies.

By considering these factors, as a roofing contractor you’ll be able to better understand the nuances behind SEO pricing and set realistic budgets for your SEO campaigns.

ROI of SEO for Roofing Contractors

Investing in SEO is not just about spending money; it's about setting the stage for substantial returns. For roofing contractors, understanding the Return on Investment (ROI) of SEO can be a key factor in deciding how much to invest in these services.

Tangible Benefits

The most direct benefit of SEO is an increase in organic traffic, leading to more inquiries and contracts. By ranking higher in search engine results pages, your business gains more visibility, translating into more leads and, ultimately, more sales.

Long-Term Gains

Unlike paid advertising, the effects of SEO are long-lasting. Even after you stop actively investing in SEO, the optimized content and backlinks continue to drive traffic. This long-term visibility means that the ROI of SEO often improves over time, unlike other marketing strategies that require ongoing investment to maintain results.

Measuring Success

The ROI of SEO can be tracked through metrics like organic traffic, search engine rankings, and conversion rates. These metrics can be directly correlated to increases in customer inquiries and jobs secured.

Balancing Cost and Benefit

While the initial cost of SEO might seem high, when balanced against the potential increase in business, the investment often proves to be highly cost-effective. This is particularly true in the roofing industry, where a single contract can represent a significant revenue.

Choosing the Right SEO Service

As a roofing contractor looking to invest in SEO, selecting the right service provider for your business is crucial. Here are key considerations to ensure you choose a contractor SEO service that offers the best value and aligns with your business needs:

Define Your Goals

Understand what you want to achieve with SEO. Whether it's increasing local visibility, driving more traffic to your website, or targeting specific types of roofing jobs, having clear goals helps in choosing a service that aligns with your objectives.

Experience in the Industry

Look for an SEO provider with experience in the roofing industry. They'll have a better understanding of your market, competition, and the keywords your potential clients are using.

Transparency and Reporting

Choose a provider that is transparent about their methods and offers regular, detailed reporting. This ensures you can track progress and understand how your investment is performing.

Beware of Guarantees

Be cautious of SEO services that promise instant results or guaranteed rankings. SEO is a long-term strategy, and significant improvements take time.

Consider the Cost-Benefit Ratio

Don’t just opt for the cheapest provider. Consider the value they bring. An effective, slightly more expensive SEO service can offer a higher ROI in the long run compared to a cheaper, less effective option.

Check Reviews and References

Look at reviews or ask for case studies and references. This can provide insight into the provider’s effectiveness and reliability.

By carefully selecting a contractor SEO agency, roofing contractors can ensure they invest in a service that not only fits their budget but also effectively supports their business growth and online presence.


SEO is an invaluable tool for roofing contractors looking to enhance their online visibility and attract more customers. By understanding the average costs involved in SEO services and the factors influencing these costs you’ll be able to make better informed decisions. 

While investments in SEO vary, the potential for a significant return on investment is clear, especially when the right strategies are applied consistently over time.

Remember, effective SEO is not just a cost; it's a long-term investment in the growth and success of your roofing business. By setting clear objectives, selecting experienced professionals, and focusing on long-term gains, you can ensure that your investment in SEO translates into measurable business growth and a solid online presence.

In a world where online searches often determine who gets the contract, choosing a suitable SEO service provider is a critical step towards achieving your digital marketing goals.  

Invest wisely in SEO because it can make all the difference in setting your roofing business apart from the competition. 

Want to know more about how to get your roofing business the results you want? Speak to our experts at Periscope Media for a no-obligation strategy session to see how we can help you achieve your SEO goals.

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